The LEVER GALLERY is a new commercial art gallery devoted to post-war lifestyle illustration. In the aftermath of World War 2 increased affluence, social mobility, the advent of mass media and free state education - including a proliferation of art schools - generated a perfect storm of opportunity for a brilliantly talented crop of commercial artists to thrive.
British culture, in particular, was propelled into the modern era by a group of young visual revolutionaries who transformed the face of music, art, fashion, film, television, advertising, newspapers and magazines, to define the look of a generation. Artists represented by the gallery include the masters of the form in the 60s - Michael Johnson, Renato Fratini, Walter Wyles - as well as leading next generation illustrators - Mick Brownfield and Paul Slater.
Founder-owners Didier Madoc-Jones and Robert Graves have a passion for the work they represent. Unlike in the US where the work of illustrators of this era is acclaimed by a loyal and sophisticated following, and where iconic works now command significant sums, lifestyle illustration is something of a forgotten art form in the UK. Indeed much of the original work is lost or has disappeared and surviving work is in urgent need of preserving. Many of the illustrators and art directors themselves are well into their 70s and 80s and the LEVER GALLERY is on a mission to ensure they receive the recognition they deserve.
The gallery is on Goswell Road, where London’s centres of commerce and culture meet - creative Clerkenwell, the City, Silicon Roundabout, the Barbican and Sadler’s Wells all a short walk away. The gallery will stage regular exhibitions open to the public.
Converted from an old bank the bespoke exhibition/work space has been designed by RIBA award winning architect Pascal Madoc-Jones.